Shut cell foam insulation is among both sorts of spray foam insulation. The main difference between shut and even open cell insulation in that the previous has multiple encapsulated cells which let neither air neither heat seep via while the latter is a permeable framework of foam. The distinction occurs as a result of the base chemical utilized to create the foam. Closed cell insulation foam uses polyurethane and is readily available in numerous densities and R-values.
It is available through do it yourself packages as well as pre-sprayed sheets. You could likewise get a specialist to install it for you, yet since the task is reasonably simple you can do it on your own as well as save around 50 % of the cost. This insulation is ideal for insulating walls along with attic rooms. It is splashed into dental caries of incomplete wall surfaces and on the underside of attic roofs. Finished walls can also be shielded by just pushing in the foam into the dental caries with holes. Besides preventing heat circulation, it additionally develops an air limited seal around your house by closing leaks, fractures and even voids.
Positive aspects
Closed cell foam insulation in impenetrable and also does not take in dampness and also for this reason is effective in inhibiting mold and mildew. Cement containing the closed cell selection is fire resistant. Additionally, it also gives acoustical insulation to your room as well as includes security to its structure. It is used in small quantities and even is simple to make use of when as compared to batts as well as coverings which should be resized and also cut out. Frequently used types of closed cell insulation are polyicynene, polyisocyanurate, polystyrene, as well as icynene spray formula.
Closed vs. Open up Cell Insulation Foam
Open cell insulation is absorptive to moisture along with water and also this could cause mold development inside the foam and that can be extremely difficult to treat. Foam that has the shut sort of cells has no such troubles. It provides premium insulation with R-values varying from 5-8 per inch while open cell foam has normal R-values of 3-4 for the same density. This implies a slim layer of shut cell foam gives two times as much insulation as open cell foam does. Not only this, closed cell foam insulation is stronger and also needs no trimming which is needed when it comes to open cell foam.
Saturday, 5 March 2016
5 rules for adapting your company to the age of group-storytelling
GUEST:
2016 will be the year social storytelling shifts from “me” to “we”, where one-off posts focused on me, me, me, will give way to people using social media and technology to not just link their stories but collaborate in sharing the story of our lives and society in real-time.
We saw hints of this last year in the aftermath of the attacks in Paris as millions of people around the world posted videos of themselves expressing grief, shock, outrage, and hope. In the first 24 hours following the attacks, Instagram reported more than 70 million people using the service to share their support and prayers.
What this illustrates is that we wanted these interactions to be part of the larger social story, and the mainstream media covered it that way. There were stories in The New York Times and on CNN.com that did not just report on the impact of social media but leveraged videos and photos posted to social media to support their own coverage.
The shift from me to we and the our demands to be part of the narrative will have a dramatic effect on publishers. Historically, the news media has been “just about the facts”, and their function was to aggregate and report those facts. But now consumers are now asking publishers to bring them not just the facts but the social story. Show me what others, like me, have to say, how they feel and what they’re doing about an issue. This is social video transcending “my” story and “my” view and transitioning to “our” story and “our” view.
This is a race for social discovery and relevance, and the winners will be those who can effectively and efficiently optimize engagement and monetization. I’ve put together a list of the five key ingredients every publisher or brand marketer must have in their arsenal to succeed as Internet society continues to evolve from me to we in 2016:
1. Discovery: “We” are a new age Internet society that discovers and curates content better, faster, and cheaper than any single organization, agency, publisher, or TV network. With content growing exponentially, the critical success factor is sourcing and sharing (syndicating) timely, relevant, and valued stories. But to truly achieve speed-to-value, “community curation” must go beyond link sharing. Extend your lens beyond what’s trending and leverage dynamic feedback loops to test and validate “next best” content in real time to remove the guesswork. Reddit used community voting to become the front page of the Internet. Since search is being replaced by social, the new winners of the space race for relevance will need to masterfully combine machine learning (AI) to digest the massive trove of data spinning off what we are saying and doing to improve how we discover content. The winners will always be optimizing engagement and monetization.
2. Personalization: Personalization today is lame. What’s popular is different than what’s personal. The community is not me. When I press play, make sure you put text, photos, or videos based on what you know about me (from semi-anonymous to my entire known network). Modernize your editorial, media buys, native ads, and sponsored stories — upgrade text-only articles, comments, ratings and reviews, photo galleries, and static we-all-say-the-same-thing video playlists. Surprise and delight me with “we” — e.g., don’t tell me my favorite movie of 2016 made more money, engage me with a Star Wars playlist of fan videos from around the world sharing their love for the movie franchise.
3. Collaboration: Tap into today’s connected consumers’ desire to participate in more fun, interactive, and collaborative TV commercials (Coca Cola), campaigns, contests, and events. Weave “me” into the tapestry of “we”; mashup original premium content with more authentic user-generated content. Radical inclusion is a reality. Satisfy our craving for connection and authenticity. New calls to action are required to go beyond a hashtag to join the conversation and instead facilitate mass collaboration. Everyone can play a part: fans, social influencers, content creators, curators, producers, advertisers, brands, reporters, partners, publishers, and maybe even your mom. We are more likely to play and share when we make a cameo to star in a constellation (sum of the parts).
4. Consolidation: Change the channel from broadcasting one-to-many to many-to-many, leading to many-to-one. Control and moderate the new narrative by aggregating and integrating the activity across today’s siloed and disconnected ecosystem of competing devices, browsers, apps, websites and social platforms. Best-in-class technologies like SpredFast exist to help connect the dots and build bridges. More leading social platforms like Snapchat, Twitter, and Facebook (Instagram) are opening their APIs to extend the reach of their content hand and are now awaiting your participation. We need a more connected and collaborative ecosystem to effectively evolve from me to we.
5.
Barry Stamos is CEO and cofounder of Videoo.
5 rules for adapting your company to the age of group-storytelling
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Friday, 4 March 2016
Why live streaming app Meerkat is pivoting
Today Meerkat, the app that generated much of the attention last year around live streaming video from a mobile device, is going public with the news that it’s officially changing course and building a new product toward that end.
It was a long time coming. Meerkat definitely had a base of some consistent users, and some brands even experimented with it. But for months, many wondered what was up with Meerkat as Periscope picked up usage after Twitter acquired it. Then Facebook started pushing hard on its own live streaming tool.
It turns out that competition from the two popular social networks did play a part in the decision to go in a different decision, or pivot, in Silicon Valley parlance.
“The distribution advantages of Twitter/Periscope and Facebook Live drew more early users to them away from us and we were not able to grow as quickly alongside as we had planned,” Meerkat cofounder and chief executive Ben Rubin wrote in a memo he sent to the startup’s employees a couple of weeks ago. Today Meerkat published the memo on Medium, following the publication of a Re/code article on the news.
But maybe it’s not as simple as Twitter and Facebook “going live” in the way that Meerkat did. The medium of live streaming in general might actually be ahead of its time — something that has only taken off with certain types of early adopters. Rubin explains in the memo:
So far, the value proposition of being live is just not clear to people who are not celebrities/media/news. If you are one of them (and particularly if you have an existing audience on Facebook or Twitter), there is clear value in occasionally going live as a new way to bring content to your audience or interact with them. This is especially true around existing live events with behind the scenes content, etc. But for most regular people – it has been hard to figure out when or even why to go live. It’s different than sharing photographs – think of it this way: before Instagram, people already knew what constituted a beautiful photo and tried to take them. With live video no one really knows what “good” live video they can create is.
At least the startup hasn’t lost money. Greylock Partners and others invested $14 million in Meerkat a year ago.
Why live streaming app Meerkat is pivoting
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Engagement on Facebook Custom Audiences: Do You Have This?
Spotted in the Wild: Engagement on Facebook Custom Audiences. What they are and what their existence could mean about what’s coming.
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Thursday, 3 March 2016
Vimeo Redesigns iOS App to Make Content Discovery Easier
Video network Vimeo has redesigned its app on iOS, with the goal of making it easier for users to discover new videos across the categories that interest them most.
The updated app allows users to follow 16 new categories, like animation, travel and documentary (among others), to view the best videos, handpicked by Vimeo curators.
As part of this update, Vimeo has been optimized for iOS 9, and now offers picture-in-picture viewing. With this feature, users can watch a video while simultaneously browsing content in the rest of the app. Elsewhere, the updated app now supports Spotlight Search, so users can search for content within Spotlight and be linked back to the Vimeo app.
Other updates include an improved ‘iOS upload backend system,’ which Vimeo said makes uploading videos easier and faster, as well as the addition of video recommendations to the app’s video player.
In a statement, Christophe Gillet, vice president of product at Vimeo, commented:
We spent a lot of time building out a robust feature set for the app that leverages everything iOS 9 has to offer. Vimeo’s new iOS app makes discovering, browsing and watching gorgeous videos straight from Vimeo’s global creator community even easier.
Vimeo is available to download for free on the iTunes App Store.
Vimeo Redesigns iOS App to Make Content Discovery Easier
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How To Set Goals For A Killer B2B Social Media Campaign
Marketing doesn’t happen without goal-setting.
B2B marketers in particular, being tasked with the job of bringing prospects into sales funnels for complex products and services, need to know how to set goals for every aspect of their campaigns – and that includes social media initiatives.
Marketers must clarify what they’re aiming to achieve with B2B social media campaigns, especially given the stubborn status of social media as a younger, relatively untested type of marketing.
Setting specific goals will help illustrate the conversions and ROI that can come directly from involvement in social networks, as well as help set solid expectations for future social media ventures.
So you might ask: How can B2B marketers define goals, especially in the ever-changing social media world?
Types of goals to set
When it comes to social, there are two types of goals that marketers should be setting.
Broad goals help you and your team understand the purpose behind your social media campaigns but they are useless without specific, measurable goals to help track your progress.
Choosing broad social marketing goals is perhaps the easy part, but it still requires careful consideration.
The top 5 goals of B2B marketers are, in order:
- Brand awareness
- Lead generation
- Customer acquisition
- Thought leadership, and
- Engagement.
Any and all of these things can be accomplished with a good social media campaign. Depending on the market position of your company, you might select just 2 or 3 of the above goals for now, and focus on others in the future as company needs dictate.
For example, if you choose brand awareness and thought leadership, you’ll focus your social media efforts on achieving those two objectives. First, focus on creating social content that’s helpful, shareable, engaging, and uniquely styled to give definition to your brand. Secondly, for the thought leadership component, make sure your social posts on Twitter, LinkedIn and Facebook link to your comprehensive guides, ebooks, and white papers on important industry topics.
To create your specific goals, you should use the very intuitive SMART paradigm. SMART is, of course, the famous acronym for “specific, measurable, attainable, relevant and time-bound,” which describes everything a reasonable, clear-cut goal should be.
Formulate some social media marketing goals that can be put in those particular terms.
(Source: Oktopost)
A reasonable goal for social lead acquisition might be “over the next 3 months (time-bound), increase leads by 50% via LinkedIn publications.”
If you’ve found that prospects have a peculiar affinity with your brand over Twitter, you might devise the following goal: “over the next quarter, get 300 new people to engage (RT’s and/or comments) on Twitter.”
With such SMART goals, you’ll weed out distractions and your social marketing team will know exactly what to focus on, day to day.
Building a social strategy around goals
Once you have both specific and broad company goals in clear view, it’s time to construct your social campaign around them.
The focus on these goals shouldn’t take away from continuously engaging with prospects on each social platform and responding to all lead engagements in a timely manner.
You should attack the specific goals you’ve set by incorporating them into these day-to-day social management tasks as well as in your overall campaign strategy.
Here’s how you can construct a social campaign that has very specific goals as a target:
- Create drip campaigns. Consistency in social publishing is the key to success. Using your social media management platform, construct a calendar for automatic publishing; so that for the specific networks you’ve chosen to target in your SMART goals, your posts go out exactly when prospects are most likely to see them. Be sure to use a combination of the best practices for scheduling social posts and your own metrics for assessing optimal posting times.
- Monitor competitors, and take advantage of what you find. Your competitors are a gold mine for marketing intelligence – that is, if you choose to see them that way. Take particular note of what they’re not doing. It may be that they’re not speaking to specific market concerns that have arisen within LinkedIn discussions with your prospects. Or, they’re all linking to whitepapers and lengthy eBooks in their social profiles, while your segmentation research reveals that your target audience wants to see more videos. Or, your competitors are doing everything right, which makes your job simple – do everything even better and more creatively. Whatever the case, social media monitoring can help you discover and take advantage of your competitors’ social media activity to achieve your company’s objectives.
- Optimize social posts. Don’t just write text-based posts on social. A B2B professional’s news feeds can be “dry” enough, and it’s easy to gloss over blocks of text. Instead, make your social posts visually appealing. Infuse them with images, engaging questions, and provocative (though not necessarily controversial) headlines. Raising the bar of social post quality, especially on the social networks you’ve decided to build SMART goals around, will always bring measurable results.
Tracking success in achieving goals
It’s a no-brainer – if you’ve used the SMART system, you know exactly whether you’ve fallen under or exceeded those goals after the specified period of time. That makes it a breeze to measure the impact and value of social within your overall marketing approach.
If you’ve fallen short of specific expectations, there are two possibilities: you didn’t go about achieving the goal the right way, or it perhaps wasn’t the right goal in the first place. To cover both bases, think about whether what you’ve done within the defined time period was specific and intentional enough.
To return to an earlier example, if your goal was to acquire 200 leads on LinkedIn, ask yourself: have you truly defined a “lead” from LinkedIn? Have you produced enough enticing, informative content on the network – whether through blog posts, status updates and group participation – for prospects to entertain making a purchase (or at least, visiting your site and downloading more content)?
Or perhaps you’ve determined that you probably didn’t set the proper goal in the first place. It could be that the numbers your marketing team strove for were too ambitious, considering resources and time constraints, or that the focus was placed on the wrong social network from the start.
With 85% of B2B buyers wanting vendors to present more information via social, it’s certainly not time to give up. Set a new SMART goal based on your customer profiles, aggregate interactions with current customers and leads as well as knowledge gained from the missteps, and keep trying to reach those prospects who are waiting to make a social connection with your brand.
If you exceeded your social SMART goals, do more of the same! If your lead acquisition has been bolstered by your specific social efforts, it’s important to keep the tactics you’ve used in your arsenal. Of course, the one thing B2B marketers should keep in mind through goal-oriented campaigns, particularly when they’re successful, is the importance of tracking conversion rates.
If sales increase (that is, if more and more qualified leads from social are entering the sales funnel and converting to buyers), marketing ROI increases, and that’s a great point to make to stakeholders. Throughout your social media marketing ventures, keeping goals in focus is the only way to make sure you’ll reach them.
Take the above suggestions into account when setting objectives for your next B2B social media campaign.
Guest Author: Daniel Kushner is the Co-Founder and CEO of Oktopost, and is passionate about helping B2B marketers bridge the gap between social media efforts and ROI. Daniel has been in the field for more than a decade and has successfully led the online marketing departments of various global organizations.
The post How To Set Goals For A Killer B2B Social Media Campaign appeared first on Jeffbullas's Blog.
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Wednesday, 2 March 2016
5 Ways To Use The Anchor Audio App For Business
Have you heard buzz around the new audio app, Anchor? Anchor allows you to record and share soundbites (called “waves”) of yourself talking. Anchor’s tagline is “Radio by the People” Sounds pretty simple right? What’s causing such a stir is the way Anchor makes it so easy for anyone to record short audio clips, then share them […]
The post 5 Ways To Use The Anchor Audio App For Business appeared first on Kim Garst Boom Social – Social Selling Strategies That Actually Work
Kim Garst
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