Snapchat’s Success Might Be a House of Cards Built With Squishy Metrics

Share this post and help spread the love!Snapchat has been a silicon valley darling since its huge growth and large funding rounds in 2013. Despite continued growth and even more funding, the cracks may be starting to show. According to B.J. Mendelson, former SocialTimes editor and author of Social Media is Bullshit, Snapchat has reached...