Greetings from Boston!
I'm here teaching Facebook marketing at HubSpot's annual INBOUND event… this year, there are approximately 19,000 attendees. Wowee! There were sessions featuring actress/singer Anna Kendrick being interviewed by Randi Zuckerberg (Mark's sister). Plus, keynotes with Serena Williams and Alec Baldwin, to name a few. Check out the hashtag #INBOUND16.
As always, there are new features and changes in the Facebook/Instagram world. First, LIVE video is coming to Instagram. Plus, there are three new tools available inside Stories: add Links (woohoo!), Boomerang mode, and @ mentions.
Meet me in San Diego?
Discover social media insights from over 180 subject-matter experts at the largest in-person social media marketing conference. Meet me and my team in glorious sunny San Diego, California on March 22nd to 24th, 2017 and learn about the best ways to build your business using Facebook, Instagram, YouTube, Twitter, LinkedIn, and much more! Click here for details.
On Facebook, I just discovered that we can now add automated CAPTIONS to native organic videos (including Live videos, after published). Previously, the captions feature was only available in Ads Manager for promoted (paid) videos. Captions will help increase your reach, video views and engagement as so many people watch videos with sound off. I talk about all these new Instagram & Facebook features on this Live from Boston video.
At the HubSpot's annual INBOUND marketing event with 19,000 attendees! Fun Facebook Live video with my long time friend, Mike Stelzner – talking about social tools & trends. By the way, my Facebook Live is only letting me broadcast portrait now… used to be only square. Hm! Facebook is up to something. Very Snapchat-esque, meantime.
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